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Content Marketing

A specialization within Marketing

Marketing Management & Business

₹4–35 LPA
Average Salary · Marketing: 2
Entry Routes: 1
Job Roles

Digital MarketingMarket ResearchBrand ManagementContent StrategySocial Media Marketing

What You Will Learn

This specialization covers earning attention with material people choose to consume: audience research and content strategy, editorial planning and the content calendar, writing for the web, long-form, video, podcast and newsletter formats, search engine optimisation and keyword research as the primary distribution channel, distribution and repurposing, lead capture, and measurement through traffic, engagement and assisted conversion.

Core Skills

Skills used across Marketing

Digital Marketing Market Research Brand Management Content Strategy Social Media Marketing Consumer Behaviour Analysis SEO/SEM Branding Campaign Management Data Analysis Marketing Management Product Strategy

Popular Job Roles

Roles within Content Marketing

Copywriter

Related Degrees

Education routes into Marketing

BBAUndergraduate MBAPostgraduate

Relevant Exams

Entrance routes into Marketing

Related Specializations

Within Marketing

Key Industries

Where Marketing is practised

E-Commerce Retail Information Technology Media & Entertainment Consulting

Top Companies Hiring

Recruiting for Marketing

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